For Spring 2014, Cheap Monday plays with the idea of hubris and makes inflatable egos visible through an exaggerated silhouette and narcissistic graphics. The collection is confident with an in-your-face aesthetic and kick-ass attitude, channelling bold artists from the 90s. A decisive street look from that time period emphasizes this new direction. Seasonal key colours are black, white and grey marl, where prints play an important part.
The Spring 2014 Collection consists of three themes; Exaggerated Silhouette, Fragmented Reality and Buffalo Riot. Exaggerated Silhouette features egocentric prints, intarsia text, fat stripes and contrasting silhouettes. Fragmented Reality is defined by collage prints, prints on prints, patchwork looks, cut-outs, large details and gold. More is more is the motto for the final theme, Buffalo Riot. Tribal style lettering in prints and graphics, a bright palette and colour coatings make up the theme’s cartoonish aesthetic and strong street vibe.
As a whole, Cheap…
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